SMaaP - "Service Management as a Project"

I have decided to coin a new term and it is: SMaaP "Service Manaagement as a Project", I think this is such a common occurrence we need a term for it.

I am hearing too many discussions about implementing ITIL, even this round table by "experts" has to be corrected by Aiden Lawes as they are talking about using, implementing and the benefits of ITIL (18:40).

Hopefully the occurrence of SMaaP will get fewer and fewer but I have my doubts.

File this post under rant.